Digital age

How to Attract Customers to Your Hospitality Business in the Digital Age

You can’t escape it. Everywhere you look your friends, family, clients and customers are tuned into their digital devices. They’re on their smart phones and tablets whilst commuting, eating out at restaurants, in front of the telly in the evening. They’re hooking up to wifi at every opportunity and sharing their life with their digital worlds.

What does this mean for your business?

Well, if you’re moving with the times then it gives you a fantastic opportunity to use this influx of digital devices and our attachment to them to your advantage to grow your business. If you don’t see the point of moving into the digital era, it’s likely your business will suffer as your competitors take the edge. So stay ahead of the game with our top tips.

1. Make it easy to book online

This is one of the best ways to move your business into the digital age. Make it super easy for any customer to book a table at your restaurant or a room in your hotel on their mobile phone, tablet or PC. An addition to this is create a branded application for smart phone or tablet which allows your customers to make online reservations, order, request deliveries and pay.

People are picking up the phone less and less these days in favour of doing it online and getting email confirmation. Make it easy for them!

2. Free WiFi is a must

It’s now expected that your hotel or restaurant offers free wifi to its patrons – and if you’re not, it can mean the difference between securing a booking and a customer and not.

Take a business person who’s researching a stay in a hotel for a night before a conference. If they’ve the choice between two hotels and one has free wifi and one offers it at a surcharge, you can guarantee that most people will book the former.

It isn’t expensive to implement and you can also use it to grow your customer database – by asking that they submit their details and email address when logging into your wifi service.

3. Integrate digital devices

If you’re a hotel – use digital displays for checking in or in the rooms for ordering additional services. If you’re a restaurant, use digital or tablet menus and displays to showcase what’s available and to ease the ordering process.

Not only will this be a great experience for your customer but it gives you a great opportunity to offer additional services, options or advertise other elements of your business and upsell.

4. Give the customer the best experience possible

Yes bringing more tech and digital elements into your business is a smart move, but without delivering on customer service and ensuring your customers leave your establishment feeling great about spending their money with you, it’ll be for nothing (or worse, they’ll hop online and leave you a bad review). Keep excellence in service at the forefront of any new systems or technologies you put in place.