So many small business owners are under the illusion that “if you build it they will come” when it comes to they’re website. They spend a lot of time, effort and money on creating a great looking site but no time, effort or money on figuring out how they’re going to get people there. But not you, you know that marketing is an essential part of getting people on to your website so they can become customers and fans and you can make money and grow your business.
To help you, we’ve got 11 simple ways you can increase traffic to your small business website today:
1. Get your existing customers visiting
If you’ve been in business a while, it’s likely you have a pool of clients and customers you can reach out to and invite over to your website. The best way to do this is via email. Through an application like Aweber or Mailchimp you can add your customers emails (if you have their permission) to a list and email them regularly. You can also integrate these services with your website so people can sign up to your list right from your site.
BONUS TIP: Combine this with Step 8 and you’ve got a great incentive to get them back and checking you out.
2. Google My Business (aka Google Places)
If you’re a local business or you have a business address, get yourself added to Google My Business [http://www.google.com/business/]. Not only will this give you great SEO value which will drive traffic to your website, but will help customers find your all important details when they Google you, like your website, email and phone number.
3. Online Local Directories
Local businesses should be registering with all the popular online local directories such as Yelp, to make sure that customers who are searching for your products and services can find you. Make sure in your listings that you include your website, phone number and any testimonials or reviews you can.
BONUS TIP: If you’ve a free offer (step 8) on your website, mention it in your listings.
4. Simple SEO
Your website should be optimised for search engines (SEO) so they can find you, trawl your site and index (list) your pages on their search engine. This includes adding keywords, title tags and meta descriptions to your pages and blog posts. You can get great advice on SEO for small businesses at SEO Mark [http://www.seomark.co.uk/]
BONUS TIP: If your website is on WordPress we recommend the YOAST SEO plugin, it makes optimising your pages and posts a doddle.
Blogging not only helps your SEO but helps your customers too. It builds up your know, like and trust factor and establishes you as experts in your field. Answer your customer’s FAQs on the blog and provide as much value as you can and you’ll be able to share these via your email and social media, driving traffic back to your site and get more visits from search engines who index your blog posts.
6. Ask your customers how they discovered you
Tapping into your current customers can give you a wealth a knowledge. Why not survey them and in return offer a prize to one lucky person who enters the survey? Ask them how they found you, what social media sites they use, where they spend time online (blogs and websites). Ask them to review you for an added entry into the prize draw. All this is valuable information you can use to find and be where your ideal customers are.
7. Social Media + CTA
You’ll likely know by now that social media is a great way to reach out and connect with your ideal customers – but how do you drive traffic back to your website from there? Sharing your blog posts, free opt-in and other benefits on social media with a Call To Action (CTA) to click to view more on the website.
8. Offer a freebie on your website
If you don’t have a free download or offer on your website you’re missing a trick. Offering an ebook, free course, discount voucher or something of high value to your website visitors in exchange for their email address will not only grow your email list of leads, but also be a great incentive for people to visit your website. Just make sure it’s something your customers needs and/or want and is aligned with what you offer as a business.
So which tips are you doing already and which can you start implementing today? Take action and tell us what you’re going to do next to drive traffic to your website in the comments below.