Most retail companies understand that people make up their business and it is the team that deliver the product, interact with customers and make sales. That’s why we spend so much on the recruitment process – to hire the best and most talented people to help us grow our businesses.
Makes sense right?
Yes, absolutely. But often, that’s where the story ends… You’ve hired the best possible candidate, and you expect them to continue to be the best person for the job, without supporting and upskilling them over time.
That’s where so many retail businesses make a big mistake.
That ‘great hire’ could over time become someone who’s demotivated, disinterested, inefficient and unhappy and will likely quit, because they aren’t progressing or motivated to be better. If they don’t resign they could seriously harm your business’ reputation by badmouthing to other staff, complaining in front of customers on the shop floor, being inefficient and just not caring about doing a good job anymore – resulting in you having to ‘let them go’.
Training can stop that costly loss of motivation in its tracks. Here are four reasons why:
1. Training staff improves your bottom line
A well trained member of your team will always have a positive impact on the bottom line, through improved customer service and communication and being able to generate new sales and increase the spend per customer. Happy team = happy customers.
2. Training reduces staff turnover
Many employers fear that when they train their team, they’ll go and hunt out a ‘better’ job and the money and time invested in training will be wasted. What is wrong with this way of thinking is that training is proven to increase employee motivation, productivity and effectiveness and in turn, staff retention. When employees feel they have career growth and progression, and future opportunities – they have something to work towards and they’ll stay.
“Train people well enough so they can leave. Treat people well enough so they don’t want to” – Richard Branson
3. Training fills skill gaps, which can reduce the cost of hiring
It can be expensive to hire new staff. Not only do you need to advertise, spend time reading CVs and interviewing potential candidates, but you have to train new staff on the business and basics of the role. Which is why it’s worth considering whether you can fill a skill gap with your existing team.
Is there someone on your team who has demonstrated an eagerness to learn and delivered results or has similar skills and experience who with the right additional training could take on something new as part of their role? If so, it’s a golden opportunity to up skill them.
“Hire character. Train skill” – Peter Schutz
4. Training creates a team
There’s no harder job than trying to motivate a group of workers who’re disinterested. Often it takes just one ‘bad egg’ to bring the whole team down. When you invest in your team by providing additional training and support to all of them, your staff will feel valued – giving them a true sense of worth within the workplace and a lot of team spirit.
We have professional trainers and consultants in the field of retail and customer service to deliver free training that is tailored to your organisations culture and needs.