Bessacarr U11s Greens have clinched a deal with the Hallgate based firm which will see the team, based at Cantley Park, carry the firm’s logo on its shirts next season. The team’s players gathered at the firm’s offices with manager Jon Cook and Free2Learn chief commercial officer Andy Hibbitt for a photo shoot.
Most retail companies understand that people make up their business and it is the team that deliver the product, interact with customers and make sales. That’s why we spend so much on the recruitment process – to hire the best and most talented people to help us grow our businesses.
Makes sense right?
Yes, absolutely. But often, that’s where the story ends… You’ve hired the best possible candidate, and you expect them to continue to be the best person for the job, without supporting and upskilling them over time.
That’s where so many retail businesses make a big mistake.
That ‘great hire’ could over time become someone who’s demotivated, disinterested, inefficient and unhappy and will likely quit, because they aren’t progressing or motivated to be better. If they don’t resign they could seriously harm your business’ reputation by badmouthing to other staff, complaining in front of customers on the shop floor, being inefficient and just not caring about doing a good job anymore – resulting in you having to ‘let them go’.
Training can stop that costly loss of motivation in its tracks. Here are four reasons why:
1. Training staff improves your bottom line
A well trained member of your team will always have a positive impact on the bottom line, through improved customer service and communication and being able to generate new sales and increase the spend per customer. Happy team = happy customers.
2. Training reduces staff turnover
Many employers fear that when they train their team, they’ll go and hunt out a ‘better’ job and the money and time invested in training will be wasted. What is wrong with this way of thinking is that training is proven to increase employee motivation, productivity and effectiveness and in turn, staff retention. When employees feel they have career growth and progression, and future opportunities – they have something to work towards and they’ll stay.
“Train people well enough so they can leave. Treat people well enough so they don’t want to” – Richard Branson
3. Training fills skill gaps, which can reduce the cost of hiring
It can be expensive to hire new staff. Not only do you need to advertise, spend time reading CVs and interviewing potential candidates, but you have to train new staff on the business and basics of the role. Which is why it’s worth considering whether you can fill a skill gap with your existing team.
Is there someone on your team who has demonstrated an eagerness to learn and delivered results or has similar skills and experience who with the right additional training could take on something new as part of their role? If so, it’s a golden opportunity to up skill them.
“Hire character. Train skill” – Peter Schutz
4. Training creates a team
There’s no harder job than trying to motivate a group of workers who’re disinterested. Often it takes just one ‘bad egg’ to bring the whole team down. When you invest in your team by providing additional training and support to all of them, your staff will feel valued – giving them a true sense of worth within the workplace and a lot of team spirit.
We have professional trainers and consultants in the field of retail and customer service to deliver free training that is tailored to your organisations culture and needs.
The retail sector is well known for having a high turn rate of staff, however it needn’t be the case if you know how to motivate your team and give them reasons to stay and grow their career with you as a company. And it’s not just about retention, a happy worker equals a happy customer – which greatly effects sales and the bottom line.
Here’s some quick ideas to help you motivate your retail staff:
1. Define their roles clearly
If each member of your team knows what their role is within the store and what is expected of them, they’re much more likely to take ownership and excel in that area. It’s been proven that taking ownership makes staff feel they’ve directly impacted the business in a positive way.
2. Involve them in decision making
If your team can input their thoughts and opinions when making key decisions, they’ll feel valued and listened to. Plus they can be a great resource of ideas as they’re dealing with customers and are on the ‘frontline’ of the business day to day.
3. Encourage and reward
It’s vital to encourage your staff and praise them for a job well done and ensuring credit is given where due. Giving your staff targets to work to and incentivising them with some sort of reward for hitting and exceeding targets will also increase their motivation to succeed.
4. Listen properly
Listening to your employees and taking on board their comments, complaints and questions will not only give you insight into areas to improve but will make them feel their opinion is valued – and that they can come to you with a problem instead of just moaning about it with colleagues or in front of customers, or worse resigning.
5. Take interest in their career path
Helping your staff to develop their skills within their role and discussing how they’d like to progress their career will boost retention. Offering training and ways to progress will make them want to stay, as they will feel they’ve a future within your business.
6. Have fun and encourage creativity
Where can you inject fun into the day-to-day tasks of your team? Could you have themed fundraisers for a chosen charity in the store? Could you have regular team socials to encourage working together and getting to know one another outside of work? Could you send your staff out on ‘snoop days’ to scope out the competition and feedback their findings? Encourage your staff to suggest ideas for ways to inject more fun and be creative and they’ll want to get involved and enjoy coming to work.
7. Ensure breaks are taken
Not only are you legally obliged to ensure your staff take regular breaks, but ensuring that they’re taken will stop staff feeling resentful if their break was missed or they had to wait to take it. It’s also key for their health and energy – if they’re tired and hungry they won’t be motivated!
8. Celebrate birthdays and anniversaries
Making sure your staff’s birthdays and work anniversaries are celebrated – with a card signed by the team and a cake – will make them feel a part of a team and that you take care to remember the little things.
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