Bessacarr U11s Greens have clinched a deal with the Hallgate based firm which will see the team, based at Cantley Park, carry the firm’s logo on its shirts next season. The team’s players gathered at the firm’s offices with manager Jon Cook and Free2Learn chief commercial officer Andy Hibbitt for a photo shoot.
Most retail companies understand that people make up their business and it is the team that deliver the product, interact with customers and make sales. That’s why we spend so much on the recruitment process – to hire the best and most talented people to help us grow our businesses.
Makes sense right?
Yes, absolutely. But often, that’s where the story ends… You’ve hired the best possible candidate, and you expect them to continue to be the best person for the job, without supporting and upskilling them over time.
That’s where so many retail businesses make a big mistake.
That ‘great hire’ could over time become someone who’s demotivated, disinterested, inefficient and unhappy and will likely quit, because they aren’t progressing or motivated to be better. If they don’t resign they could seriously harm your business’ reputation by badmouthing to other staff, complaining in front of customers on the shop floor, being inefficient and just not caring about doing a good job anymore – resulting in you having to ‘let them go’.
Training can stop that costly loss of motivation in its tracks. Here are four reasons why:
1. Training staff improves your bottom line
A well trained member of your team will always have a positive impact on the bottom line, through improved customer service and communication and being able to generate new sales and increase the spend per customer. Happy team = happy customers.
2. Training reduces staff turnover
Many employers fear that when they train their team, they’ll go and hunt out a ‘better’ job and the money and time invested in training will be wasted. What is wrong with this way of thinking is that training is proven to increase employee motivation, productivity and effectiveness and in turn, staff retention. When employees feel they have career growth and progression, and future opportunities – they have something to work towards and they’ll stay.
“Train people well enough so they can leave. Treat people well enough so they don’t want to” – Richard Branson
3. Training fills skill gaps, which can reduce the cost of hiring
It can be expensive to hire new staff. Not only do you need to advertise, spend time reading CVs and interviewing potential candidates, but you have to train new staff on the business and basics of the role. Which is why it’s worth considering whether you can fill a skill gap with your existing team.
Is there someone on your team who has demonstrated an eagerness to learn and delivered results or has similar skills and experience who with the right additional training could take on something new as part of their role? If so, it’s a golden opportunity to up skill them.
“Hire character. Train skill” – Peter Schutz
4. Training creates a team
There’s no harder job than trying to motivate a group of workers who’re disinterested. Often it takes just one ‘bad egg’ to bring the whole team down. When you invest in your team by providing additional training and support to all of them, your staff will feel valued – giving them a true sense of worth within the workplace and a lot of team spirit.
We have professional trainers and consultants in the field of retail and customer service to deliver free training that is tailored to your organisations culture and needs.
On the one hand, those with the potential for leadership. The idealists fit for the long run, with the mindset to move up through the ranks from day one. On the other hand, the pragmatic. The work-ready with practical skills and tailored niche knowledge, who can impact their team’s productivity right from the start.
Apprenticeships have been for far too long overshadowed by university degrees, and affected by a distorted perception in the UK. With the job market being more competitive than ever, employers became hesitant to hire and train young people under the wrong assumptions. However, ideas that apprenticeships involve too much effort; that they serve few industries; or that they have a lower status than college-based learning, is becoming obsolete.
Today, not only is there a range of training offers for over 170 industries, there is also an increasing awareness that businesses should accommodate both graduates and apprentices. So much so, that apprenticeships have reached record highs during the 2015 academic year. In England alone, organisations have welcomed 871,800 young learners, finding the skills they need for the growth they seek.
The rise of a new perception
Employers begin to understand that, in having to invest time training entry-level candidates, it turns out to be more productive to get hands-on staff; easily moldable into the organisations’ ways; without graduate salary demands for the duration of their training. Top brands such as BMW, Unilever, Virgin and BBC are among the businesses that better understand this reality. BAE Systems, one of the world’s leading providers of technology-led defense solutions, recruits over 400 apprentices each year in the UK; an example to show that wrong assumptions don’t necessarily correspond to the truth.
Yes, it is true that the term ‘apprenticeship’ has been misused to promote low-quality courses, getting young unemployed people into low-skilled, low-paid jobs with few progression opportunities. That is why the government is seeking to shield the term, in the same way that the title ‘degree’ is protected by legislation – to ensure that these comply with high standards and gain the same respect as higher education. And that is also why successful businesses choose legitimate providers who can prepare young professionals to integrate organisations’ culture and values. Giving them a sense of purpose, beyond functionality. Employers can (and should) design high-quality programmes in collaboration with the right partners, to recruit new talent and upskill existing employees.
Companies preparing to embrace apprenticeships and traineeships as they do graduate programmes, will not only acquire relevant skills to enhance their productivity, they will actively contribute to the socio-economic evolution in the UK. For a little perspective, half of young Germans choose apprenticeships over universities, securing long-term employment and efficiently benefiting their country. And apparently, their economy isn’t looking so bad: it is the strongest in Europe, with the lowest youth unemployment rates, and the fourth-largest economy by nominal GDP in the world. Food for thought.
To learn more about our apprenticeship programmes, call us on 01302 373 003.
Contact Our Offices
263 Mare Street Hackney E8 3NS
020 8525 9430
26-30 Holborn Viaduct EC1A 2AT
020 8525 9430
65 Hallgate Doncaster DN1 3PB
01302 373 003
1 Moreton Street B1 3AX
0121 655 0105
Brunswick House, Brunswick Square, Union Street OL1 1DE
0161 414 0400