The retail sector is well known for having a high turn rate of staff, however it needn’t be the case if you know how to motivate your team and give them reasons to stay and grow their career with you as a company. And it’s not just about retention, a happy worker equals a happy customer – which greatly effects sales and the bottom line.
Here’s some quick ideas to help you motivate your retail staff:
1. Define their roles clearly
If each member of your team knows what their role is within the store and what is expected of them, they’re much more likely to take ownership and excel in that area. It’s been proven that taking ownership makes staff feel they’ve directly impacted the business in a positive way.
2. Involve them in decision making
If your team can input their thoughts and opinions when making key decisions, they’ll feel valued and listened to. Plus they can be a great resource of ideas as they’re dealing with customers and are on the ‘frontline’ of the business day to day.
3. Encourage and reward
It’s vital to encourage your staff and praise them for a job well done and ensuring credit is given where due. Giving your staff targets to work to and incentivising them with some sort of reward for hitting and exceeding targets will also increase their motivation to succeed.
4. Listen properly
Listening to your employees and taking on board their comments, complaints and questions will not only give you insight into areas to improve but will make them feel their opinion is valued – and that they can come to you with a problem instead of just moaning about it with colleagues or in front of customers, or worse resigning.
5. Take interest in their career path
Helping your staff to develop their skills within their role and discussing how they’d like to progress their career will boost retention. Offering training and ways to progress will make them want to stay, as they will feel they’ve a future within your business.
6. Have fun and encourage creativity
Where can you inject fun into the day-to-day tasks of your team? Could you have themed fundraisers for a chosen charity in the store? Could you have regular team socials to encourage working together and getting to know one another outside of work? Could you send your staff out on ‘snoop days’ to scope out the competition and feedback their findings? Encourage your staff to suggest ideas for ways to inject more fun and be creative and they’ll want to get involved and enjoy coming to work.
7. Ensure breaks are taken
Not only are you legally obliged to ensure your staff take regular breaks, but ensuring that they’re taken will stop staff feeling resentful if their break was missed or they had to wait to take it. It’s also key for their health and energy – if they’re tired and hungry they won’t be motivated!
8. Celebrate birthdays and anniversaries
Making sure your staff’s birthdays and work anniversaries are celebrated – with a card signed by the team and a cake – will make them feel a part of a team and that you take care to remember the little things.