Four Reasons Why Training Your Existing Employees is the Solution to Most Team Issues

Most retail companies understand that people make up their business and it is the team that deliver the product, interact with customers and make sales. That’s why we spend so much on the recruitment process – to hire the best and most talented people to help us grow our businesses.

Makes sense right?

Yes, absolutely. But often, that’s where the story ends… You’ve hired the best possible candidate, and you expect them to continue to be the best person for the job, without supporting and upskilling them over time.

That’s where so many retail businesses make a big mistake.

That ‘great hire’ could over time become someone who’s demotivated, disinterested, inefficient and unhappy and will likely quit, because they aren’t progressing or motivated to be better. If they don’t resign they could seriously harm your business’ reputation by badmouthing to other staff, complaining in front of customers on the shop floor, being inefficient and just not caring about doing a good job anymore – resulting in you having to ‘let them go’.

Training can stop that costly loss of motivation in its tracks. Here are four reasons why:


 1. Training staff improves your bottom line

A well trained member of your team will always have a positive impact on the bottom line, through improved customer service and communication and being able to generate new sales and increase the spend per customer. Happy team = happy customers.


2. Training reduces staff turnover

Many employers fear that when they train their team, they’ll go and hunt out a ‘better’ job and the money and time invested in training will be wasted. What is wrong with this way of thinking is that training is proven to increase employee motivation, productivity and effectiveness and in turn, staff retention. When employees feel they have career growth and progression, and future opportunities – they have something to work towards and they’ll stay.

Train people well enough so they can leave. Treat people well enough so they dont want to”  – Richard Branson


3. Training fills skill gaps, which can reduce the cost of hiring

It can be expensive to hire new staff. Not only do you need to advertise, spend time reading CVs and interviewing potential candidates, but you have to train new staff on the business and basics of the role. Which is why it’s worth considering whether you can fill a skill gap with your existing team.

Is there someone on your team who has demonstrated an eagerness to learn and delivered results or has similar skills and experience who with the right additional training could take on something new as part of their role? If so, it’s a golden opportunity to up skill them.

Hire character. Train skill”  – Peter Schutz


4. Training creates a team

There’s no harder job than trying to motivate a group of workers who’re disinterested. Often it takes just one ‘bad egg’ to bring the whole team down. When you invest in your team by providing additional training and support to all of them, your staff will feel valued – giving them a true sense of worth within the workplace and a lot of team spirit.


We have professional trainers and consultants in the field of retail and customer service to deliver free training that is tailored to your organisations culture and needs.

Over 2200 Apprenticeships added to this year’s mission

Following a partnership signed in December 2015 with one of Britain’s leading retail chains, The Range has invited Free2Learn at Work to help deliver apprenticeships programs to more than 200 new learners and upskill over 2000 employees all over the UK. Great news to follow up the National Apprenticeships Week. #NAW2016  


The widely known home, garden and leisure retail chain The Range has partnered with Free2Learn at Work and F2L’s recruiting associates Vision Apprentices to upskill their current workforce, and offer career opportunities to hundreds of young unemployed. A perfect way to follow up the National Apprenticeships Week for Free 2 Learn at Work.


The Range, listed as one of Britain’s leading mid-market private firms, aims to provide 20 apprenticeships for existing staff and recruit two new young apprentices for every store – in over 100 stores.


As one of the UK’s top entrepreneurs, the founder Chris Dawson knows how important it is to invest in people’s potential and give them opportunities to progress. As such, it is equally important to trust the right partners to ensure that the teams are well taken care of, that new recruits are well selected, properly trained and integrated into the company’s culture.


The partnership between Free2Learn at Work at Vision Apprentices is a clever move to provide a one-stop shop to The Range and meet their high standards at a national level. While Vision Apprentices will be screening and recruiting candidates, Free2Learn at Work will be delivering five programs to new and existing employees:

– Business Administration

– Management

– Team Leading

– Warehousing

– Customer Service


There is a wave of enthusiasm at Free2Learn that comes along with pursuing its passion for improving lives through learning while contributing to a productivity enhancement in businesses and organisations.  Andrew Hibbitt, Customer Service & Sales Director at Free2Learn at Work says: “It is a real pleasure to be part of this project. Not only because we’re working with another great client but also because, yet again, we can impact people’s lives by preparing them to start a career or progress in their existing one.”


On the other hand, Stevie Wray-Marriott, Manager at Vision Apprentices, shares Free 2 Learn at Work’s excitement stating that this partnership enables both companies “to support young people to kick-start their career by gaining key skills and qualifications whilst working with one of Britain’s largest employers.”


To learn more about our apprenticeship programmes, call us on 03333 110 157 or email