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8 Easy Ways to Motivate Retail Staff

The retail sector is well known for having a high turn rate of staff, however it needn’t be the case if you know how to motivate your team and give them reasons to stay and grow their career with you as a company. And it’s not just about retention, a happy worker equals a happy customer – which greatly effects sales and the bottom line.

 

Here’s some quick ideas to help you motivate your retail staff:

 

1. Define their roles clearly

If each member of your team knows what their role is within the store and what is expected of them, they’re much more likely to take ownership and excel in that area. It’s been proven that taking ownership makes staff feel they’ve directly impacted the business in a positive way.

2. Involve them in decision making

If your team can input their thoughts and opinions when making key decisions, they’ll feel valued and listened to. Plus they can be a great resource of ideas as they’re dealing with customers and are on the ‘frontline’ of the business day to day.

3. Encourage and reward

It’s vital to encourage your staff and praise them for a job well done and ensuring credit is given where due. Giving your staff targets to work to and incentivising them with some sort of reward for hitting and exceeding targets will also increase their motivation to succeed.

4. Listen properly

Listening to your employees and taking on board their comments, complaints and questions will not only give you insight into areas to improve but will make them feel their opinion is valued – and that they can come to you with a problem instead of just moaning about it with colleagues or in front of customers, or worse resigning.

5. Take interest in their career path

Helping your staff to develop their skills within their role and discussing how they’d like to progress their career will boost retention. Offering training and ways to progress will make them want to stay, as they will feel they’ve a future within your business.

6. Have fun and encourage creativity

Where can you inject fun into the day-to-day tasks of your team? Could you have themed fundraisers for a chosen charity in the store? Could you have regular team socials to encourage working together and getting to know one another outside of work? Could you send your staff out on ‘snoop days’ to scope out the competition and feedback their findings? Encourage your staff to suggest ideas for ways to inject more fun and be creative and they’ll want to get involved and enjoy coming to work.

7. Ensure breaks are taken

Not only are you legally obliged to ensure your staff take regular breaks, but ensuring that they’re taken will stop staff feeling resentful if their break was missed or they had to wait to take it. It’s also key for their health and energy – if they’re tired and hungry they won’t be motivated!

8. Celebrate birthdays and anniversaries

Making sure your staff’s birthdays and work anniversaries are celebrated – with a card signed by the team and a cake – will make them feel a part of a team and that you take care to remember the little things.

Top 7 Benefits of First Aid Training For Employees

First aid training for all employees is highly recommended for the safety and prevention of illness or injury in the workplace, and it’s a legal requirement as a company to ensure your employees receive immediate attention if they are injured or taken ill at work. You must provide adequate and appropriate equipment, facilities and personnel to deal with emergency situations to provide aid before further support arrives. To get a better understanding of how first aid training will benefit your business and your employees, check out our top 7 benefits of first aid training:

 

1. It can save lives

This is, of course, the most obvious reason for first aid. First aid training gives your staff the confidence and ability to react immediately to an incident, injury or illness. Take CPR (Cardiopulmonary Resuscitation) for example. It has been reported time and again that many lives have been saved due to fast reaction and CPR aid given during critical and life threatening accidents, injuries or health complications in the workplace.

2. It can reduce the number of accidents in the workplace

When staff go through first aid training, they become much more safety aware and can spot hazards and potential incidents before they occur. They’re more alert to their environment and will raise issues with you more quickly when they understand the risks and dangers. This awareness helps reduce the number of accidents that occur in the workplace through diligence and knowledge.

3. It gives your employees confidence and clarity during an emergency

First aid training doesn’t just teach your staff how to treat patients in need of first aid, it also gives them confidence and effectively manage an emergency without fear, confusion or overwhelm.

4. First aid kits are used properly

Not only will your employees know exactly what should be in the first aid kit and be able to maintain it properly, they’ll be able to use them effectively in an emergency. They will know where to access it quickly – again saving time and reducing the impact of the illness or injury.

5. It can reduce recovery time

Rapid reaction to illness or injury, before further aid such as an ambulance arrives can not only save lives, but also reduce recovery time of the patient. If that patient is a member of staff, that means they’ll be back to work quicker, with less impact on the business.

6. It can keep your employees safe outside of the workplace

It’s not just in the workplace where good first aid training is paramount – employees will have those skills for life, especially if you maintain ongoing refresher courses. This means they can treat themselves, their family and friends and the general public effectively in an emergency.

7. It’s a great team-building exercise

When your staff get the opportunity to learn a skill together, one that will help them look after one another, it brings them closer together. Many teams have reported more awareness of their co-workers well being following first aid training.