Three tips to keep your social media fresh in 2020
The lightning-fast pace of social media can make it difficult to stay relevant, but with 78% of UK consumers logging on, it’s important to stay in the race
If your business isn’t on social media, does it even really exist at all? With Britons spending an average of 1 hour 42 minutes on social media platforms each day, according to GlobalWebIndex, it makes sense to have an active business account that can capture their attention.
A report titled Digital 2020: Global Digital Overview also claims that 79% of the British population aged 13 or over uses social media, and this figure is on the rise. Globally, it is estimated that there are 3.8 billion active social media users – about half the planet. This figure has increased 9.2% in the past year.
One of the most frustrating things about social media, however, is that as soon as you think you’ve mastered a certain platform or technique, everything changes. With new functionality popping up, algorithms holding you back, or audience demographics shifting, it can be hard to keep up.
So, what’s new for social media in 2020? According to social media management platform Hootsuite, there are three main trends that will shape social media this year.
- Businesses must balance public and private engagement
“Though the rise of private messaging is important, public social media feeds remain a critical space for brand discovery and customer acquisition. The key is creating a seamless experience across both worlds while balancing automation and human connection.”
Our tip: If a customer asks a question publicly and you want to answer privately – say for example, they ask about a price – simply leave a public comment letting them know you have sent a DM. That way, other users will see that you are responsive, even if they don’t get to find out the answer, and will be more likely to engage in both public and private conversations with you.
- Employers should take centre stage in a divided world
“Employees expect their organisations to lead the way in making the world a better place. Progressive organisations are amplifying their company purpose with employee advocacy on social media, putting to work the inextricable link between employee and customer experience.”
Our tip: As always, employees are a company’s best asset. Make them the face of any social campaigns you get involved with that focus on positive action. What are they doing to address key issues such as diversity, the environment or staying safe during the Coronavirus pandemic, and how can you share? Companies should set the agenda, but don’t be a solo voice on the issue.
- TikTok shakes up the status quo
“Only time will tell if the TikTok hype will last, but its popularity tells us a lot about the future of social content. Marketers should use these insights to adapt their strategies on established networks for the next generation on social.”
Our tip: Whether you want to sign up to TikTok or not, think about what is driving the hype: short videos, fun informative content that is easy to digest, and challenges that call for participation. Try creating content based on these principles on Instagram or Facebook.
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